AGBS 1100 Agriculture Selling Skills
Course Information
| Course Number | AGBS 1100 |
|---|---|
| Course Title | Agriculture Selling Skills |
| Description | This course covers the basic and advanced principles and techniques used in selling agricultural merchandise and services. Agricultural Sales has taken on increased importance in recent years. The introduction of new products and services has magnified the need for technically competent knowledgeable sales personnel. Role-playing and advanced, in-depth sales presentations will be done in class. Students will also be required to make an industry visit and write appropriate letters. (Prerequisite: None) |
| Total Credits | 3 |
| Total Hours | 64 |
| Instruction Type | Credits and Hours |
|---|---|
| Lecture | 2 Credits, 43 Hours |
| Lab | 1 Credit, 21 Hours |
Pre/Corequisites
None
Institutional Core Competencies
- Communication - Students will be able to demonstrate appropriate and effective interactions with others to achieve their personal, academic, and professional objectives.
Course Competencies
- Describe and explain agriculture sales in today's economy.
- Define agricultural selling as the creation and delivery of solutions that bring value to the customer.
- Examine the reasons why people buy.
- Recognize the buying behaviors and thought processes in the buying decision.
- Articulate that value is a relative, not an absolute concept.
- Observe and evaluate how a salesperson works with customers.
- Differentiate between selling and marketing.
- Develop a territory strategy that complements and implements a company's marketing strategy.
- Complete the prospecting, planning and organizing in preparation for a sales call.
- Identify customer needs and values.
- Communicate a product's features and benefits to a customer.
- Identify types of objections and prepare responses to them.
- Identify and practice techniques used to close the sale.
- Develop appropriate activities to ensure customer satisfaction.
- Display professional conduct in the classroom and class activities.
- Engage in the process of making a successful sales presentation.
SCC Accessibility Statement
South Central College strives to make all learning experiences as accessible as possible. If you have a disability and need accommodations for access to this class, contact the Academic Support Center to request and discuss accommodations.
North Mankato: Room B-132, (507) 389-7222; Faribault: Room A-116, (507) 332-7222.
Additional information and forms can be found at: southcentral.edu/disability
This material can be made available in alternative formats by contacting the Academic Support Center at 507-389-7222.