COMM 150 Introduction to Mass Communication
Course Information
| Course Number | COMM 150 |
|---|---|
| Course Title | Introduction to Mass Communication |
| Description | Introduction to Mass Communication explores the structures, functions, responsibilities, and effects of the media in contemporary society. Students will gain an understanding of the social, economic, and intellectual forces that help shape the media. The course presents concise historical perspectives of each major type of mass media. However, the primary focus is on the issues surrounding contemporary mass media with a strong emphasis on media literacy and ethical responsibility. (Prerequisite: Accuplacer Reading Score of 78 or above or completion of READ 0090) (MNTC 2, 9: Critical Thinking, Ethical and Civic Responsibility) |
| Total Credits | 4 |
| Total Hours | 64 |
| Instruction Type | Credits and Hours |
|---|---|
| Lecture | 4 Credits, 64 Hours |
Pre/Corequisites
Prerequisite: Accuplacer Reading Comprehension Score of 78 or above or completion of READ 0090
Institutional Core Competencies
- Civic Engagement and Social Responsibility - Students will be able to demonstrate the ability to engage in the social responsibilities expected of a community member.
- Critical and Creative Thinking - Students will be able to demonstrate purposeful thinking with the goal of using a creative process for developing and building upon ideas and/or the goal of using a critical process for the analyzing and evaluating of ideas.
Course Competencies
- Develop media literacy skills.
- Investigate the business aspects of media.
- Differentiate between formal and informal controls on media content.
- Analyze the ethical implications of media regulation.
- Critique research on media effects and media culture.
- Compare/contrast various approaches to mass media research.
- Analyze the blurring of media boundaries.
- Recognize cross-media strategies.
- Examine the print media.
- Examine the book industry.
- Examine the newspaper industry.
- Examine the magazine industry.
- Examine the early years of the radio and recording industries.
- Examine today's radio industry.
- Examine today's recording industry.
- Examine the historical development of motion pictures and television.
- Examine the motion picture industry.
- Examine the television industry.
- Examine the Internet and computer software industry.
- Examine the advertising industry.
- Examine the public relations industry.
SCC Accessibility Statement
South Central College strives to make all learning experiences as accessible as possible. If you have a disability and need accommodations for access to this class, contact the Academic Support Center to request and discuss accommodations.
North Mankato: Room B-132, (507) 389-7222; Faribault: Room A-116, (507) 332-7222.
Additional information and forms can be found at: southcentral.edu/disability
This material can be made available in alternative formats by contacting the Academic Support Center at 507-389-7222.