MKT 1800 Introduction to Sales
Course Information
| Course Number | MKT 1800 |
|---|---|
| Course Title | Introduction to Sales |
| Description | This course serves as a foundation for future sales courses. The instructional approach combines both traditional and innovative presentations of course content that is dependent upon student involvement. The content covers the role of sales, steps of the selling process, the importance of communication skills and a positive attitude. In addition, special attention is devoted throughout the course on how the salesperson is viewed as an ambassador for the company that they represent. |
| Total Credits | 3 |
| Total Hours | 48 |
| Instruction Type | Credits and Hours |
|---|---|
| Lecture | 3 Credits, 48 Hours |
Pre/Corequisites
None
Institutional Core Competencies
- Communication - Students will be able to demonstrate appropriate and effective interactions with others to achieve their personal, academic, and professional objectives.
Course Competencies
- Embrace Personal Selling & the Marketing Concept
- Examine Personal Selling Opportunities in the Information Age
- Analyze Value Creation through Relationship Strategies
- Embrace Ethical concerns in Selling
- Create Product Solutions
- Develop Product Selling Strategies
- Study Buyer Behavior
- Analyze Developing a Prospect Base
- Approaching Customers
- Present Consultative Sales Presentations
- Custom Fitting the Sales Demonstration
- Negotiate Buyer Concerns
- Perform Sales Close
SCC Accessibility Statement
South Central College strives to make all learning experiences as accessible as possible. If you have a disability and need accommodations for access to this class, contact the Academic Support Center to request and discuss accommodations.
North Mankato: Room B-132, (507) 389-7222; Faribault: Room A-116, (507) 332-7222.
Additional information and forms can be found at: southcentral.edu/disability
This material can be made available in alternative formats by contacting the Academic Support Center at 507-389-7222.