MKT 1810 Principles of Marketing
Course Information
| Course Number | MKT 1810 |
|---|---|
| Course Title | Principles of Marketing |
| Description | This course introduces the student to the dynamic field of marketing. The course will examine the different strategies and techniques used by business today to market their products and services to the consumer. The major emphasis will revolve around the four "P's" of marketing; product, price, place and promotion. (Prerequisite: None) |
| Total Credits | 3 |
| Total Hours | 48 |
| Instruction Type | Credits and Hours |
|---|---|
| Lecture | 3 Credits, 48 Hours |
Pre/Corequisites
None
Institutional Core Competencies
- Critical and Creative Thinking - Students will be able to demonstrate purposeful thinking with the goal of using a creative process for developing and building upon ideas and/or the goal of using a critical process for the analyzing and evaluating of ideas.
Course Competencies
- Provide an Overview of Marketing
- Identify the Marketing Environment
- Develop a Global Vision
- Explain Consumer Decision Making
- Identify Product and Services Concepts
- Develop and Manage Products
- Identify Marketing Channels and Supply Chain Management
- Describe Retail Management
- Apply Pricing Concepts
SCC Accessibility Statement
South Central College strives to make all learning experiences as accessible as possible. If you have a disability and need accommodations for access to this class, contact the Academic Support Center to request and discuss accommodations.
North Mankato: Room B-132, (507) 389-7222; Faribault: Room A-116, (507) 332-7222.
Additional information and forms can be found at: southcentral.edu/disability
This material can be made available in alternative formats by contacting the Academic Support Center at 507-389-7222.