MKT 1840 Principles of Advertising
Course Information
| Course Number | MKT 1840 |
|---|---|
| Course Title | Principles of Advertising |
| Description | This course introduces the student to the dynamic field of advertising. This course is a comprehensive study of traditional advertising and sales promotion principles and concepts. The major emphasis will include the history, target marketing, advertising budgets, and media planning. |
| Total Credits | 3 |
| Total Hours | 48 |
| Instruction Type | Credits and Hours |
|---|---|
| Lecture | 3 Credits, 48 Hours |
Pre/Corequisites
None
Institutional Core Competencies
- Cultural Competence - Students will be able to demonstrate an attitude of personal curiosity, a rising knowledge of cultures, and an evolving range of skills for living and working among others with other worldviews and ways of life.
- Communication - Students will be able to demonstrate appropriate and effective interactions with others to achieve their personal, academic, and professional objectives.
- Civic Engagement and Social Responsibility - Students will be able to demonstrate the ability to engage in the social responsibilities expected of a community member.
- Critical and Creative Thinking - Students will be able to demonstrate purposeful thinking with the goal of using a creative process for developing and building upon ideas and/or the goal of using a critical process for the analyzing and evaluating of ideas.
Course Competencies
- Identify advertising today and how we got here
- Define the economic, social, and regulatory aspects of advertising
- Describe segmentation, targeting, and the marketing mix
- Devise marketing and advertising plans
- Identify creative strategy and the creative process
- Identify print advertising
- Identify electronic media: television and radio
- Identify digital interactive media and direct mail
- Identify out of home media, trade shows, and supplementary media
SCC Accessibility Statement
South Central College strives to make all learning experiences as accessible as possible. If you have a disability and need accommodations for access to this class, contact the Academic Support Center to request and discuss accommodations.
North Mankato: Room B-132, (507) 389-7222; Faribault: Room A-116, (507) 332-7222.
Additional information and forms can be found at: southcentral.edu/disability
This material can be made available in alternative formats by contacting the Academic Support Center at 507-389-7222.