Marketing Management - Associate of Applied Science Degree

This course serves as a foundation for future sales courses. The instructional approach combines both traditional and innovative presentations of course content that is dependent upon student involvement. The content covers the role of sales, steps of the selling process, the importance of communication skills and a positive attitude. In addition, special attention is devoted throughout the course on how the salesperson is viewed as an ambassador for the company that they represent. (Prerequisite: None)

Course Outline

This course introduces the student to the dynamic field of marketing. The course will examine the different strategies and techniques used by business today to market their products and services to the consumer. The major emphasis will revolve around the four "P's" of marketing; product, price, place and promotion. (Prerequisite: None)

Course Outline

This course covers the basic fundamentals of the world of business. Emphasis will be placed on the nature of business and the trends that will change the way business is conducted in the twenty-first century. The latest technology and business terms will provide an updated look at the business world.

Course Outline

This course covers the importance of customer service and how the student can achieve quality customer service. Total Quality Management is an essential part of customer service and how quality service is relayed to the consumer. This course explains how to develop a service attitude, dealing with various types of customers, handling customer complaints, decision making and using the team concept.

Course Outline

This course provides a broad overview of the entire advertising and sales promotion industry. The focus will cover the entire spectrum of paid and non-paid activities designed to encourage the purchase and use of products, services and ideas. Discussion will include theory and practice about advertising media, public relations, packaging, special events, creation of ads and evaluation.

Course Outline

This course will introduce the student to the responsibilities and roles of managers and supervisors. Course focus will be on topics related to the management functions of planning, organizing, leading and controlling. Project management, the decision-making process, organizational structures and team skills will be explored. (Prerequisites: None)

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This course utilizes a variety of tools to stimulate student interest and to promote learning. We will discuss the importance of entrepreneurship in our business climate with an emphasis on the small business. The course culminates with each student creating parts of a business plan. (Prerequisites: None)

Course Outline

This course involves practical application of the concepts of involved in marketing research. Students will work in teams to explore the fundamentals of marketing research by completing a major project. The course content includes: finding secondary data, conducting focus groups, organizing observational research, creating surveys, statistical analysis and report writing.

This course focuses on human resource management issues. The course covers the techniques and legal aspects of recruiting, hiring, firing, promotion, documentation, evaluation and other areas essential to the personnel function. (Prerequisites: None)

Course Outline

This course is designed to help students recognize their leadership potential and help improve their interpersonal skills needed in today's workplace. Students will explore various leadership strategies through self assessment and reflection. Self assessments will then be used to provide the framework for developing career portfolios. Resume development, interviewing skills and networking are an integral part of the course.

Course Outline

This course covers basic information about computer hardware and software and the use of computer software as a business productivity tool. Students will be given introductory training on a Windows operating system and the common business applications of word processing, spreadsheets, database, and presentation graphics. This course is designed to equip the student with knowledge of hardware and software applications. This course will cover the business application software that will be used in more advanced courses. (Prerequisites: Basic computer skills or Computer Basic class; mouse proficiency, keyboarding skill of 25 words per minute)

Course Outline

This course allows the student to receive practical experience in his/her chosen career area. A training plan outlining what will be learned is jointly developed among the student, employer and college. (Prerequisites: None)

This course allows students the opportunity to continue to develop their marketing & management skills in an internship. (Prerequisites: None)

Course Outline

Learners in this class develop (or improve) skills in creating, organizing, supporting, and delivering both informative and persuasive messages to peer audiences. Through this course, students will develop arguments and practice academic research skills in order to adequately support their messages and develop credibility and professionalism. Learners will practice critical thinking and listening skills, support fellow students while delivering impromptu and extemporaneous speeches, and provide peer feedback to ideas and speech development. This course stresses building confidence as public communicators so students may speak effectively at work, in their communities, and as citizens in a democracy. (Prerequisites: Must have a Next-Generation Accuplacer Reading score of 250 or higher, or Classic Accuplacer Reading score of 78 or higher, or ACT Reading score of 21 or higher or MCA Reading score of 1047 or higher or completion of either READ 0090 or EAP 0090 or READ 0095 with a grade of C (2.0) or higher) (MNTC: Goal areas 1 and 9).

Course Outline

The focus of intercultural communication is to develop and improve the knowledge needed to understand culture, communication, how culture influences communication, and the process of communication between people from different cultures or co-cultures. The course also focuses on practicing the skills needed for effective intercultural interactions. (Prerequisites: Must have a Next-Generation Accuplacer Reading score of 250 or higher, or Classic Accuplacer Reading score of 78 or higher, or completion of either READ 0090 or EAP 0090 or READ 0095 with a grade of C (2.0) or higher, or ACT Reading score of 21 or higher or MCA Reading score of 1047 or higher.) (MNTC Goal Areas 7a - Human Diversity, Goal Area 8 - Global Perspectives)

Course Outline

In this class, participants will examine key components of interpersonal communication theory, identify the interpersonal communication skills necessary for healthy relationships, assess their own interpersonal communication effectiveness, and practice and hone interpersonal communication skills necessary for healthy home and work relationships. This course will also address relevant issues of social interaction, including how human diversity/culture (age, race, gender, etc.) affects our interpersonal communication. (Prerequisites: Must have a Next-Generation Accuplacer Reading score of 250 or higher, or Classic Accuplacer Reading score of 78 or higher, or completion of either READ 0090 or EAP 0090 or READ 0095 with a grade of C (2.0) or higher, or ACT Reading score of 21 or higher or MCA Reading score of 1047 or higher.) (MNTC 1: Communication)

Course Outline

Introduction to Mass Communication explores the structures, functions, responsibilities, and effects of the media in contemporary society. Students will gain an understanding of the social, economic, and intellectual forces that help shape the media. The course presents concise historical perspectives of each major type of mass media. However, the primary focus is on the issues surrounding contemporary mass media with a strong emphasis on media literacy and ethical responsibility. (Prerequisites: Must have a Next-Generation Accuplacer Reading score of 250 or higher, or Classic Accuplacer Reading score of 78 or higher, or completion of either READ 0090 or EAP 0090 or READ 0095 with a grade of C (2.0) or higher, or ACT Reading score of 21 or higher or MCA Reading score of 1047 or higher.) (MNTC 2, 9: Critical Thinking, Ethical and Civic Responsibility)

Course Outline

Composition is concerned with developing, through theory and practice, the ability to communicate in written form for personal and professional reasons. Students will develop writing skills, analytic skills, and critical thinking skills. Students will complete readings, papers, grammar exercises, and in-class activities. Students will complete research and write a research paper. Students will learn methods of writing informatively and persuasively. (Prerequisites: Must have one of the following: (MCA Reading score of 1047 or higher, or ACT Reading score of 21 or higher or Next-Generation Accuplacer Reading score of 250 or higher, or Classic Accuplacer Reading score of 78 or higher) OR (READ 0095 with a grade of C (2.0) or higher) OR (completion of either READ 0090 or EAP 0090 with a grade of C (2.0) or higher) AND (completion of either ENGL 0090 or EAP 0095 with a grade of C [2.0] or higher) (MNTC 1: Communication)

Course Outline